seo checklist connected to onpage, offpage, technical elements

When optimising your website for higher Google rankings in 2024, it’s crucial to address every aspect of SEO: technical SEO, on-page SEO, and keyword research. The Ultimate SEO Checklist we present here provides a comprehensive guide to optimising your website for search engines. Key areas include keyword research, meta-tag optimisation, internal linking, image optimisation, and mobile-friendliness. It also explores competitor analysis, effective content strategies, and link-building techniques to ensure your website ranks higher and attracts more organic traffic.

Let’s start from onpage best practices.

On-Page SEO Best Practises

blog with lables of onpage elements including metadata and anchor text

On-page SEO refers to practices that optimise individual web pages to rank higher and earn more relevant traffic in search engines.

This includes including keywords in URLs, using short URLs, front-loading keywords in title tags, embedding title tag modifiers, using keywords in the introduction and heading tags like H1/H2/H3, optimising images, adding alt tags to images, improving internal linking, checking for keyword cannibalisation, updating content to ensure its relevance, and performing a content audit.

These strategies collectively enhance the visibility and relevance of your website in search engine results.

Creating high-quality and informative content is important with the average word count of top-ranking content being 1,447 words. Remember, search engines value well-structured content just as much as human readers.

Off-Page SEO Best Practises

monitor screen connected to various offpage tactics including link building, guest post, social media, etc

Off-page SEO includes activities outside your website that impact rankings within search engine results pages. This encompasses tactics such as analysing competitor backlinks, performing link intersect analysis, reaching out to unlinked mentions of your brand or content on other websites, looking for new link-building opportunities, and optimising your Google My Business listing.

Gaining quality backlinks from reputable sources remains crucial for authority and credibility in the eyes of search engines.

Ensuring that each element is carefully integrated enhances the overall ranking potential of your website.

Technical SEO Best Practises

diagram with different components of technical seo including page speed, sitemap, website structure, etc.

Technical SEO ensures your website has a solid foundation for search engines to crawl and index properly.

This includes tasks such as setting up the Google Search Console, installing Bing Webmaster Tools and Google Analytics, creating a sitemap, generating and submitting a robots.txt file, improving site speed, adding schema markup, ensuring the site is using HTTPS, and more. These technical elements are essential for laying the groundwork for your website’s online visibility.

In addition to these fundamental technical elements, it’s vital to check for duplicate versions of your site, crawl errors, and fix any broken internal and external links.

With over 54.8% of global website visits coming from mobile devices, ensuring that your site is mobile-friendly not only enhances user experience but also impacts your search engine rankings.

Meta Tags and URL Optimisation

Google search results page preview. Sample Title and Meta description displayed for a webpage.

When it comes to optimising your website for search engines, crafting effective meta titles and descriptions is crucial. They are key in encouraging users to click through to your website from search engine results.

The meta title is the first thing users see when your webpage appears in search results. It needs to be compelling, accurate, and within the recommended character limit to ensure it displays properly on search engine results pages (SERPs).

 Ideally, it should be around 50-60 characters long, capturing the essence of the page’s content while incorporating relevant keywords for search engine visibility.

On the other hand, meta descriptions provide a brief summary of the page’s content. They should ideally fall within 150-160 characters, offering a concise yet enticing preview that accurately represents what the page is about, ultimately persuading users to click through. These elements serve as virtual storefront signs or book covers—enticing potential visitors by showcasing what they can expect upon entering.

Moving on to URL structure, this often-overlooked aspect of SEO plays a significant role in both user experience and search engine visibility. An ideal URL structure should be short, descriptive, and keyword-rich; it should reflect the page’s content without unnecessary characters or parameters.

To put this into perspective, consider these two examples:

  • Example 1:
  • Example 2:

Which one would you be more likely to click on?

The second example, right? That’s because it clearly communicates what the page is about.

Let’s take a hypothetical scenario where you’re searching for tips on meta tag optimisation.

When you come across a URL like, it instantly assures you that the page contains relevant content.

Understanding these best practices for crafting effective meta titles and descriptions, as well as optimising URL structures, sets the stage for improved visibility and better user experience on your website.

With a solid grasp of optimising meta tags and URLs for improved website visibility, let’s now focus on enhancing image optimisation techniques for even greater online presence and engagement.

Image Optimisation

When it comes to optimising a website for search engines, images play a crucial role that should not be overlooked. A well-optimised image can significantly enhance a website’s performance, leading to improved visibility, user experience, and even a boost in rankings on search engine results pages (SERPs).

Image Compression for Improved Loading Speed

One of the key aspects of image optimisation is image compression. It’s like squeezing a big marshmallow into a smaller one—you want to reduce the file size without compromising quality.

Think of it this way: when a website is filled with heavy, large-sized images, it can slow down the load time. Users might not wait around for the page to load if it takes too long. In fact, studies have shown that 40% of people abandon a website that takes more than 3 seconds to load. That’s where image compression comes in handy. By reducing the file size of images, you can drastically improve your website’s loading speed without sacrificing image quality.

Modern Image Formats

Modern image formats like WebP are here to save the day. These formats provide efficient compression and high-quality images, contributing to faster loading times and a smoother user experience.

Alt Text and Descriptive Filenames

Alt text and descriptive filenames are often overlooked but are fundamental for image optimisation. Alt text provides essential information about images for accessibility and assistive technologies, and it also helps search engines understand what an image is about.

Imagine for a moment not being able to see an image on a webpage because of poor internet connectivity or using a screen reader due to visual impairment. This is where alt text becomes crucial—it provides a textual alternative to non-text content, ensuring that everyone can access and understand the content of an image regardless of their abilities or the limitations of their devices.

Moreover, descriptive filenames for images make them more searchable and indexable by search engines. When relevant keywords are used in filenames, it provides context for search engines to understand what the image is about, contributing to better visibility in image searches.

Remember, when writing alt text and choosing filenames, keep them accurate and descriptive rather than stuffing them with keywords. This contributes to better accessibility, user experience, and SEO in the long run.

Quality Keyword Research and Targeting

The specific words you use matter significantly when ensuring your website appears where it should in search results. It’s not just about any words but the exact ones people use when searching for something related to what you offer. That’s where quality keyword research comes in.

Keyword research tools like SEMrush, Ahrefs, or Google Keyword Planner are invaluable for identifying keywords that balance popular search terms and have manageable competition. These tools provide data on search trends, related keywords, and the difficulty of ranking for specific terms, saving time and guesswork.

These tools uncover keywords with high search volumes, giving insight into what your audience is searching for and showing you how difficult it is to rank for those keywords so you can choose the ones with the best chances for success.

It’s not just about finding any old words but about finding the best ones. This means targeting long-tail keywords as well.

Long-Tail Keyword Targeting

long-tail keyword graph, with search volume on y axis and conversion rates on x-axis

Long-tail keywords are more specific phrases that people type into search engines. These phrases are longer and more detailed than general keywords, capturing users looking for something specific. Targeting long-tail keywords can help drive targeted organic traffic to your website because they match what users are searching for more closely.

For example, instead of targeting a broad term like “best SEO,” you might target a long-tail keyword like “best SEO practices for small businesses.” Users searching for this specific long-tail keyword are likely seeking tailored information, and if your content matches their query, you have a higher chance of attracting engaged visitors.

By naturally integrating long-tail keywords into your content, you’re improving your chances of ranking for specific search queries and enhancing the user experience by providing relevant and valuable information. This targeted approach can lead to higher conversion rates as it attracts users who are closer to making a purchase decision or taking a specific action on your website.

Utilising powerful keyword research tools to identify relevant keywords with manageable competition, along with strategically incorporating long-tail keywords into your content, is integral to enhancing your website’s search visibility and attracting valuable organic traffic.

Now equipped with keyword research and targeting fundamentals, let’s focus on understanding the strategies behind effective competitor analysis techniques.

Competitor Analysis Techniques

icon of detective, content, magnifying glass, graph and bulb, all depicting competitor analysis

Understanding what your competition is doing can be just as important as knowing your own website. Knowing what your competition is doing will help you shape your own strategy and, most importantly, give you that competitive edge.

The first step in this process is to identify who your main competitors are. Tools like Moz, SEMrush, or Ahrefs can provide valuable insights into their strategies and performance. By evaluating their strengths and weaknesses, it’s possible to refine our SEO strategy. This not only involves recognising direct competitors but also those occupying similar spaces within the search engine results pages.

Identifying Top Competitors

Identifying these top competitors also means determining who’s ranking for your target keywords. Having this knowledge allows us to gain a better understanding of how our content compares to theirs and provides a roadmap for strengthening our SEO efforts.

Moving on from this, we then look at backlink profiles. Analysing competitor backlink profiles can provide a wealth of data that helps us uncover potential link-building opportunities and understand the competitive landscape.

Analysing Backlink Profiles

man figure showing backlink profile on ahrefs platform

Competitors with high-quality backlinks signal strong authority in the industry, and they’re likely to rank higher in search engine results pages as a result. This showcases the impact of high-quality backlinks on search rankings. By assessing our competitors’ backlink profiles, we can identify opportunities to earn similar links ourselves, thereby enhancing our own search visibility.

For instance, suppose that one of our competitors has secured a particularly strong backlink from an authoritative website. By understanding why they earned that link, whether it’s via producing exceptional content or forming a partnership, we can adopt a similar approach and aim to secure similar links for our own website.

By closely monitoring the strategies employed by our competition while maintaining awareness of their backlink profiles, we gain valuable insights that inform our own SEO efforts.

Learning from the successes and mistakes of others can help us enhance and refine our digital marketing strategies, positioning us for success within the competitive online landscape.

With a solid understanding of competitive analysis under our belts, let’s explore effective content optimisation strategies that can further elevate your website’s performance in search rankings.

Effective Content Optimisation Strategies

before and after seo optimised content

When it comes to optimising your website’s content for search engines, it’s important to approach it strategically. A well-optimised content structure can significantly impact your website’s search engine performance and overall user experience.

SEO-Friendly Content Structure

The structure of your content plays a crucial role in how search engines understand and index your pages. By organising your content with headers, subheadings, and bullet points, you enhance readability for both users and search engine bots.

Headers and subheadings clearly outline your content, making it easier for readers to navigate the material.

Properly structured content also aids in breaking down complex information into digestible sections, which is essential when addressing detailed or technical topics.

This approach not only improves the user experience but also signals to search engines that your content is well-organised and valuable.

Internal Linking and Anchor Text

Internal linking is another critical aspect of content optimisation that often gets overlooked. It allows you to distribute link equity across different website pages and guides users to relevant content within your site.

When done strategically, internal linking helps create a network of interconnected pages demonstrating topical relevance to search engines.

Descriptive anchor text for internal links serves as an additional signal to search engines about the topic of the linked page. By incorporating relevant keywords into your anchor text, you reinforce the relevance and context of the linked page, contributing to improved search visibility.

Incorporating relevant keywords naturally within your content further strengthens its relevance to specific search queries while avoiding keyword stuffing, a practice that can harm your website’s credibility with search engines.

Utilising Bullet Points

Using bullet points is an effective way to break down complex information into concise, easily digestible snippets. This not only enhances the readability of your content but also increases its scannability for both users and search engines. With bulleted lists, readers can quickly grasp key points or steps within your content, enhancing their overall engagement.

By integrating targeted keywords naturally within these bullet points, you provide valuable context to search engines while maintaining a seamless reading experience for your audience.

Incorporating these strategies into your content optimisation efforts will not only improve your website’s visibility in search results but also elevate the overall user experience, establishing a strong foundation for sustainable SEO success.

Website Analysis for SEO Health

When optimising your website for search engines, a critical step is conducting a technical SEO audit. This process involves identifying and resolving issues that affect the crawlability, indexability, and site speed of your website. By conducting a thorough technical SEO audit, you’ll uncover hidden problems that could be hindering your website’s performance in search results.

One of the main tools used for this is Google Search Console. This powerful tool provides valuable insights into how Google views your website, including indexing status, search queries that lead to your site, and any issues with mobile usability. Regularly checking Google Search Console allows us to identify and fix potential indexing issues and ensure our website effectively communicates with search engines.

Another useful tool for technical SEO analysis is Screaming Frog. This tool allows us to crawl our website and uncover crucial data related to on-page elements, metadata, broken links, and other technical aspects. By utilising Screaming Frog, we can pinpoint areas for improvement and promptly address any technical issues that may negatively impact our website’s SEO performance.

Once the technical audit is complete, it’s important to focus on mobile-friendliness and responsiveness. With the widespread use of mobile devices for internet browsing, optimising your website for mobile is no longer just an option – it’s a necessity.

Mobile-Friendliness and Responsiveness

Blog post is displayed on both desktop and mobile screens, highlighting its mobile responsiveness

Having a mobile-friendly website has become a crucial factor in search engine rankings. With Google placing significant emphasis on mobile usability, websites that are not optimised for mobile devices may face penalties in search results. Therefore, it’s essential to prioritise responsive design and fast mobile page loading to provide a seamless user experience across all devices.

To achieve mobile optimisation, consider implementing a responsive web design that adapts to different screen sizes and resolutions. Additionally, utilise tools such as Google’s PageSpeed Insights to analyse and enhance the loading speed of your mobile pages. By prioritising mobile-friendliness and responsiveness, you’ll not only improve your search rankings but also deliver a positive user experience for visitors accessing your website from mobile devices.

With technical SEO analysis and mobile optimisation under our belt, let’s now explore the next vital aspect of enhancing search visibility—Building Traffic Through Effective Link Generation.

Building Traffic Through Effective Link Generation

laptop with content and a link, and various building strategies on the background

Building links is crucial and challenging in search engine optimisation. Links from other websites to yours act as endorsements, giving a signal to search engines that your website is trustworthy, authoritative, and relevant, ultimately improving your search rankings.

Here are some Link Building Techniques you can use:

Guest posting

Guest posting is a strategic way to secure valuable backlinks and reach new audiences. By creating high-quality content for another website in exchange for a backlink, you can tap into their audience while boosting your own authority.

Broken Link Building

Another effective approach is broken link building. This involves finding broken links on other websites and offering your content as a replacement, thereby earning a valuable backlink. By helping webmasters fix broken links with your own content, you can cultivate mutually beneficial relationships while gaining backlinks.

For example, you’ve written an insightful blog post about digital marketing strategies. You come across a website with a relevant article with a broken link pointing to an outdated resource. In this case, reaching out to the website owner with an offer to replace the broken link with your updated, informative article provides value to them while securing a backlink for you.

Influencer Outreach

man figure with a bubble speech,uses a megaphone to connect with diverse audiences, symbolizing  outreach

Influencer outreach can be an effective link-building strategy. Collaborating with influencers in your industry not only helps you tap into their follower base but also enhances your credibility in the eyes of search engines.

Content promotion

Moving on to content promotion and distribution, it’s important to understand the role that these play in earning natural backlinks and increasing website visibility. When you create compelling content that resonates with your target audience, promoting it across different platforms increases its exposure and the likelihood of being linked to by others.

Remember, natural backlinks are those that are earned organically without direct solicitation. They are typically awarded when others find value in your content and choose to link to it on their website or share it with their audience.

Content distribution involves showcasing your content on various channels like social media platforms, industry-specific forums, and online communities where it can attract both links and referral traffic.

Additionally, utilising email newsletters, guest blogging opportunities, and industry partnerships further expands the reach of your content and improves its chances of acquiring quality backlinks.

Link building is an intricate process that demands strategic outreach efforts alongside compelling content promotion and distribution tactics. By implementing these techniques effectively, you can earn high-quality backlinks that drive organic traffic and bolster your website’s authority in the eyes of search engines.


The Ultimate SEO Checklist is an essential resource for enhancing your website’s search engine performance. Focusing on on-page, off-page, and technical SEO can improve your site’s visibility, user experience, and authority. Implementing best practices for keyword research, meta tags, internal linking, image optimisation, and mobile-friendliness is essential. Competitor analysis and effective link-building strategies also play crucial roles in improving your search rankings. Follow this checklist and achieve higher Google rankings and drive more organic traffic to your website.