The landscape of the retail business is changing now. There are more commercial websites to help enterprises to bring out their products. Service companies are utilising websites, aiming for top spot results in Google search engines. Large corporations are now growing their business through various website strategies and optimisation methods. Online spaces provide an avenue for enterprises to be more profitable.
E-commerce will continue to rise over the years
In the last five years, retail e-commerce sales have more than doubled in value. What used to be about a 2.4T online industry is now worth 5.5T USD, contributing large portions to economies. The numbers are growing for online retails, and the value will keep increasing yearly.
“This figure is forecast to grow by 50 percent over the next four years, reaching about 7.4 trillion dollars by 2025” (Chevalier, 2021). People are always buying things, and the internet is one way to lead them to more products. The trend of increasing online commercial activities will continue over the next few years.
The internet is changing not just the way people connect online. The internet connects people to necessary items, goods, and service needs. Businesses should never make the mistake of not trying to build that reputable presence in online spaces. The first step in reaching your target customers without lifting your foot is through e-commerce sites.
Merging e-commerce with no-code methods makes business more efficient
In line with building e-commerce sites, there are various clever methods in making a good standing online. Creating your commercial website is only the beginning of the process of successful commerce. New businesses can explore other ways to get the ball rolling. One of these methods is investing in no-code tools and software to perform various business operations on the commerce website.
Let the function of no-code tools and software help grow your business in the fastest ways. Here are some ways that using no-code helps businesses, enterprises, and companies achieve an optimal e-commerce operation:
Owners can build an independent store online through the use of no-code tools and software
Building a physical store to sell goods or services is one thing. Navigating the online world by using intangible tools like no-code software is another. Both types of stores do the same thing: sell. These two ways widen the opportunity for people to find the business. Business owners can consider physical commerce and online commerce as two different entities with the same aim.
The persistence of no-code tools and software makes everything more accessible too. Before, it seemed luxurious and expensive to hire developers to create sites. Now, these things are more accessible, providing businesses with smart ways to sell. Instead of managing an actual physical store, the internet can help owners build an independent store in a completely different space. Note that the same goal is still to sell products and services to consumers.
Building e-commerce sites with no-code
There are tons of no-code platforms to help all types of businesses bring what they can offer online. The traditional form of building an e-commerce website starts with choosing a domain name. Then, businesses hire developers to start typing lines of code until the website is ready for publishing. Using the most efficient programming language is notorious, cutting down the time to complete website projects.
The online scene is different now. Small business owners or corporations can scan the service plans of no-code e-commerce builders. Some of these sites include Wix, Shopify, and Squarespace. Even small-scale business owners can access these no-code platforms and start designing for the independent online store as soon as possible. It’s not necessary to build expertise in coding first before business owners can promote businesses online.
Business owners can integrate functions of a physical store through no-code tools in the e-commerce site
In a traditional physical store, owners tend to do many functions. Selling the product or service is only one of the things these individuals do before breaking profit. Here are some of the typical activities of owners in a physical store:
- Display and sell products and services
- Keep note of the inventory to manage the number of goods
- Note and account for daily sales and all financial transactions
- Prepare for delivery and logistics of the products (when applicable)
- Attend to customers and potential clientele
- Keep track of day-to-day store operations and activities
There are many things that enterprises do daily to keep the business running. Nevertheless, these things are possibly integrated into websites. It may seem challenging to figure out and plot how these physical, tangible aspects of any traditional commerce work. In the online space or on any website, it’s difficult to see these functions in action, but no-code tools can integrate these aspects of the business.
There are more features and advantages that no-code can offer. It’s not just a subsector of digital solutions development. As a counterpart to any physical stores, here are some of the ways no-code optimises e-commerce:
- Platforms have functions for product display and promotions
- Owners can keep an extensive active online database of products and services
- With each new purchase or booking, the system records the activity
- There are hundreds of no-code integrations to online accounting tools
- Business owners can partner and connect with other logistics services via online platforms
- There are customer service functions and operations in no-code tools and platform
- Online systems record data for regular analytics work
It’s faster to add more functions to e-commerce sites through the use of no-code development
Time is money. This can’t be any more true for all types of businesses and entrepreneurial ventures. Seconds and moments wasted to do some job that companies can outsource are potential opportunities owners send to waste. Nevertheless, with the help of no-code tools and software, the problem becomes more manageable.
Before, it would take weeks to code websites and run final published e-commerce sites online. Adding more functions and features to the site would take additional weeks. Time is essentially taken out of the business to make things more operational. Naturally, these tasks take time to complete. Nevertheless, it can waste time when other solutions can fast-track the process.
No-code development cuts more than half the time for integrating features
Through no-code, adding these functions and features is faster. It won’t require weeks to deploy new additions to the site. Sometimes, it only requires hours and a few days to add these changes to the e-commerce site. One of the smartest ways businesses can optimise business is by employing the services of others, i.e., no-code development, to streamline modifications.
“The overall benefit of a DAP is speed. In general, they can potentially shave 50-90% off development time vs. a coding language” (451 Research, 2018). The amount of time it takes to integrate functions is significantly less using no-code tools and software. Professional development takes a lot of labour to design, code and deploy new functions. Compare this to dragging and dropping elements to add more system features.
Adding process automation functions through no-code tools shortens work time for business owners
The concept of opportunity cost happens all the time in businesses and even large companies. More businesses have closed down due to the inability to go for better opportunities to grow the business. It takes a lot of time to create businesses and continue running them until profit rises. There are so many things that all business owners do.
There are many opportunities that enterprises need to forego to focus on the current work at hand. Repetitive tasks and regular operations take a huge bulk of time from anyone’s schedule instead of using that same time to plan for the development of the venture.
One of the many ways to avoid missing out on expanding and scaling the business is employing help. Whether it’s in the form of getting more employees or outsourcing some tasks, enterprises and businesses have the option to source external support. Currently, getting automated operations is even more valuable as it provides the workforce more time to think about expanding businesses rather than attending repetitive work.
Merging no-code and automation functions
Automation in no-code tools and software is one of the biggest ways companies can make more productive use of time. Automated processes can handle these tasks instead of focusing on the more minor things like keeping business operations smoother, answering repetitive customer inquiries, or even checking inventory counts.
No code tools and software like Katalon Studio, Perfecto and AccelIQ provide automation functions. Businesses looking to make the time shorter for optimising opportunities should consider using automation no-code tools for two benefits: to keep work on their hands and to ensure that there is still work done even without close supervision.
No-code data analytics provides immediate market insight from e-commerce activities
One of the most significant advantages of using e-commerce sites is the collection of insight about the customers and visitors. Numbers don’t lie, and the figures always tell a story about the people visiting the e-commerce site.
Business owners have the opportunity to know the type of people visiting the website. Owners can determine the kind of products that sell out fast from the inventories. Having e-commerce sites help drive data that can redirect the business.
No-code tools and software provide data-driven consumer study
There are various no-code tools and software that help in optimising the data analytics portion of the website. Business owners don’t need to study transactions and determine the best products, promotional strategies and times of the day that generate the best sales. No-code data analytics tools and software can perform and summarise the data implications for businesses.
It’s advantageous for businesses to know what their customers and market want. Every day, e-commerce websites generate a lot of data about the business. Companies can invest in tools that help present and drive insights, making decision stages more efficient. Moreover, with the rise of no-code tools for data analytics, people don’t need to spend more time trying to figure out many things. These programs drive data analysis for them.
No-code tools and software can help offset some costs in the business
As the business grows bigger, so do operations and the regular tasks. As such, it takes a big team to run successful large ventures that generate more profit. People’s support is essential in most aspects and areas of the business. Nevertheless, employing no-code tools and software also offsets repetitive work that can cost a lot of money.
No-code tools and software come from the effort of people who continue to provide these services. Most of these programs or applications come on a subscription basis that costs a fraction in contrast to traditional software development.
No-code as an alternative to more affordable business options
If you’re a new business owner, to keep the business going, limited budgets can become a primary source of constraint. It’s natural for ventures to limit budget on certain things. The issue comes in looking for alternatives that keep the function and operations continuous.
One way to do this is by using no-code tools and software to integrate into e-commerce sites. Optimising operations doesn’t only scope the tasks and the work, but it extends towards the financial aspects. Save capital from recurring tasks, business operations and necessary work, and create no-code solutions that you can opt to pay in fractional amounts.
Case study: Lojacorr Networks move towards using automation
Lojacorr Network is the largest independent insurance network provider in Brazil. Since the company’s integration with IBM’s RPA or Robotic Process Automation, many business functions have increased efficiency and optimisation.
Sandro Ribeiro, Chief Information Officer of Lojacorr Network, is responsible for the company’s main move towards automation and integration. The RPA became an intelligent choice for the company because it requires less supervision and little to no coding effort. According to Stelzer’s article, here are some of the changes in the department:
- An 80% increase in process execution efficiency without the need to hire staff to support the operations.
- The processing and notification of more than 700 payments per day.
- Quicker data capture and processing, providing information faster to brokers and clients.
- Greater security and reliability by avoiding human error in the high volume of repetitive processes.
- Better management and control of processed information.
